![]() Looking to the future, Lenard said, “If Waze has the analytics heft to know when somebody might want something-when they’re hungry, when they’re thirsty, when they need a fill-up-that’s a real powerful combination. The investment per day for this package starts at $100.Īs far as metrics tracked, Waze Local Starter provides data on metrics including impressions, clicks, navigations, call/URL and info button clicks, while Plus adds history navigations, save clicks, inbox impressions and inbox action clicks to the mix. In November, Waze announced plans to monetize its app with a location-based advertising platform called Waze Ads. Includes all elements of the Starter package, as well as Zero-Speed Takeover ads, time scheduling targeting, live support for account setup, phone support and billing via invoice. ![]() ![]()
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